I had speculated months ago about how to assign an accounting value to stored data. Its marketability clearly makes it a tangible asset. The formalization of data brokerage categories gives us hints as to how much some data categories are worth. The most valuable data probably has the densest connectivity to other data. In other words, consumers with extensive credit histories are very lucrative data nodes to track. If you spend a lot on food, clothes, entertainment and travel, your data profile is worth a lot. The poorest of the poor in rural areas probably aren't worth much at all. The funniest category in that FTC report has got to be "Rural Everlasting," a euphemism for the country bumpkins who think social media is when you yell over your neighbor's fence.
Forget about laws and regulations prohibiting personal identification links to these data brokers' stacks. Regulatory capture is a fact of life for every federal agency and the FTC is no different. Any FTC senior manager skilled in assembling knowledge taxonomies would make a prize recruit for a data brokerage. There is no way they will implement a regulation that would materially harm a future employer. It works the same way as SEC attorneys angling for a Wall Street career. No prosecutions? No problems.